PR’s Roxy Jacenko joins Celebrity Apprentice cast

Roxy Jacenko joins Celebrity Apprentice

Publicity company owner Roxy Jacenko will join Nine’s cast of celebrity apprentice for 2013.

The Sweaty Betty PR boss joins swimming veteran Dawn Fraser, rock ‘n roll veteran Brian Mannix, AFL veteran Dermott Brereton and boxing veteran Jeff Fenech.

Also in the cast is TV presenter/singer Rob Mills, The Voice’s Prinnie Stevens, swimmer Stephanie Rice, 2UE’s Peter Berner, Peter Everett, Layla Subritzky, Kym Johnson and Prue MacSween.

It’s not the first time Jacenko has dabbled in front of the camera. Her agency was the subject of a proposed Seven factual show.

Jacenko told Mumbrella last year that the network’s factual department followed the team for 12 months on and off for a show proposed to be called The Sweat Shop.

At the time, Jacenko said the series was shelved, despite having completed two episodes.

Last year’s final episode rated 1.036m across the five city metro market down on the year prior which rated 1.6m.



Sign up to our free daily update to get the latest in media and marketing