Publicis to create bespoke agency for Suncorp

Suncorp has consolidated its creative and media agency arrangements, with the financial services provider appointing Publicis Groupe to create a bespoke model to work on the repositioning of the Suncorp brand.

While there was speculation the wider Suncorp Group was looking to consolidate its agency roster for all its brands including AAMI, Bingle, Shannons, GIO, Vero and Apia, Mumbrella understands those agency relationships remain unchanged.

Suncorp confirmed the Publicis appointment to Mumbrella with the agency group to work on the repositioning of the Suncorp brand.

Publicis is driving this via a new team made up of talent from various agencies across its group.

Independent agency The Monkeys, which holds Bingle’s creative account; Publicis’ Leo Burnett Sydney, which works on GIO; Omnicom’s DDB Melbourne’s creative account with Apia; and WPP’s Ogilvy Melbourne, creative agency for AAMI, will continue to work with the Suncorp Group.

Previously, Starcom handled the media, while GPY&R Brisbane handled the creative for the Suncorp brand. It is unclear if GPY&R will continue to work on the account as well.

The bespoke model follows the likes of Westpac, Westfield and Ford in this market.

The news two weeks after Publicis Groupe announced a major leadership restructure, appointing Saatchi & Saatchi ANZ chairman and CEO Michael Rebelo as CEO of the Publicis Communications Group, Andrew Baxter promoted to chairman of Publicis Communications, and Melinda Geertz as CEO for Leo Burnett Australia.

Publicis has been approached for comment.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.