Publicis Groupe acquires MBM, New Zealand’s largest indie media agency

Publicis Groupe ANZ has acquired MBM, New Zealand’s largest independent, full-service media agency, which has two offices and more than 80 employees.

MBM will continue to operate as usual from its existing offices and retain all branding and services, with managing partners Matt Bale, Sean McCready and Alysha Delany working with Publicis Media New Zealand’s CEO Alistair Jamison.

MBM managing partners (L-R): Alysha Delany, Sean McCready and Matt Bale

“Our future success depends on our ability to adapt at pace – structurally as an organisation – and through the behaviours of our people. We were drawn to MBM because they clearly share this vision, having continuously evolved their offering to meet the needs of an ever-changing industry,” said Michael Rebelo, CEO of Publicis Groupe ANZ.

“New Zealand is an important growth market for the Groupe and the acquisition of MBM is the first in a series of investments we will be making in the region to further strengthen our existing brands and grow new capabilities here.”

Publicis Media ANZ CEO, Toby Barbour, added: “MBM is an exciting agency with a data-centric and digitally-progressive approach that has proven to be its key differentiator and strength. I am delighted to welcome them to the Publicis Media family, further bolstering our presence in the New Zealand market. With offices in both Wellington and Auckland, the agency is well positioned to continue to grow relationships with a broad range of clients.”

MBM’s client list includes Fisher & Paykel, Burger King, Whittaker’s, Trade Me, Z Energy, TSB, VTNZ, Tower, and Goodman Fielder.

“This puts us in a great position to continue to grow into the future, with a commitment to bring success to our clients through the power of data-led communications. MBM will be led by our existing management team who remain committed to running the business for years to come,” said MBM’s managing partners.

“This new partnership combines MBM’s entrepreneurial spirit and highly talented team with the scale, resources and tools of a significant international agency group, to increase our focus around data-led communications.”


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