Publicis Groupe’s Zenith and Saatchi & Saatchi wins ride share company DiDi

Ride-share company DiDi has appointed Publicis Groupe’s Zenith and Saatchi & Saatchi Melbourne to its media and creative account.

This is the second account Publicis Groupe has won after Saatchi & Saatchi and Starcom won the Football Federation Australia account earlier this week.

Ride-sharing service DiDi hires Publicis Groupe for a “power of one model”

This is the second account win for Saatchi & Saatchi since Anthony Gregorio took the helm of Saatchi & Saatchi Australia in March.

A DiDi spokesperson said in a statement: “The decision to appoint Zenith and Saatchi was unanimous as we felt that their strategy and ideas best represented our goals in the Australian market. We are looking forward to working with Nickie, (Scriven, Zenith Australia CEO) Megan (Kay, Zenith Melbourne General Manager) and the team as our business expansion here becomes a reality.”

Nickie Scriven, Zenith Australia’s CEO, added: “We are delighted to be appointed as DiDi’s lead agency as we launch DiDi into the Australian market. We love to work with new-to-market and challenger brands, as they give us an opportunity to really partner with clients and prove our purpose of delivering marketing-led growth and dependable ROI.”

Mark Cochrane, managing director at Saatchi & Saatchi, said: “We are delighted to be appointed as the creative partner for such a progressive and innovative company as DiDi. Together we now look forward to launching the DiDi brand in the Australian market.”


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