Publicis Media promotes Toby Barbour to CEO

Toby Barbour is Publicis Media’s new Australia and New Zealand CEO, a promotion from his current role of CEO of Starcom.

The appointment is effective immediately, and comes after Matt James left the role to become global brand president of Publicis’ Zenith in January.

Barbour will stay on as interim CEO of Starcom in addition to his new role until a replacement is found, and report to Publicis Media EMEA and APAC CEO Gerry Boyle and Publicis Groupe ANZ CEO Michael Rebelo.

“It is with great pleasure that we appoint Toby to his new role. As the CEO of Publicis Media ANZ, he is charged with ensuring that we continue to create a progressive, effective operating model for our clients and our people,” said Boyle.

“Working in collaboration with our brand CEOs, across solutions, Toby will ensure that we continue to develop our talent and work to the highest standards, helping deliver the Power of One model.”

Added Rebelo: “I look forward to working with Toby who not only brings a depth and diversity of experience, but also possesses the attributes that we look for in our leaders – someone who’s open to new ideas and change, adaptive, collaborative and client focused.”

Barbour has led Starcom for two and a half years, previously serving as MD and client services director within the agency. During his tenure, the agency was appointed to the P&G account in the biggest media move of last year, and retained Snooze, Subaru and Metcash.

Before joining Starcom, he held sales and marketing roles at Sony and Olympus.

“I’m inspired by Publicis Groupe’s vision for the future and believe that through a powerful combination of content, data and technology we have a unique opportunity to lead client marketing transformation,” Barbour said.

“It’s a privilege to lead our Publicis Media solution, and I look forward to working closely with our agency brands Zenith, Spark Foundry, Starcom and Performics to drive our strategic growth plans.”

John Preston, chairperson of Publicis Media ANZ, will also work with Barbour in a consultative role.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.