Mumbrella360 video: the marketer’s guide to hooking up with tech start-ups
In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.
In this session, some of Australia’s most successful tech start-ups discuss how they drove their business growth through innovation and what you should and shouldn’t do when partnering up with brands.
Led by Marc Cowper, founder of Recomazing and non executive director of Fishburners, the panel gives insight into the Australian start-up community, offering future trends within the Australian ecosystem. The session addresses some of the big questions and challenges for start-ups, like how to go about strategic partnerships, why advertising banners aren’t used, why it’s important to always think global, and why Australia is a fantastic testing ground for start-up companies.
Panel: Alexis Soulopoulos, CEO, Mad Paws; Marc Cowper, founder and CEO, Recomazing and non-executive director of Fishburners; Monica Wulff, co-founder and CEO, Startup Muster; Merryn Clancy, head of marketing, Car Next Door.
Timeline:
5:30 What does the Australian start up ecosystem look like?
12:05 Areas to watch in the start up space: Virtual/Augmented Reality, the internet of things and smart cities
15:00 Why start-ups think globally
18:26 How brands can partner with start-ups
22:18 Partnerships and loyalty Programs
25:56 Lessons from dealing with brands and deals
31:47 Other ways start-ups can raise money
33:00 Tech start-ups and mentorships
39:45 A look at start-up television show Shark Tank [case study]
41:50 Ideals brands start-ups would like to work with
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