F.Y.I.

Pump launches new PUMP + natural electrolytes water

Pump is launching a new PUMP+ natural electrolytes water by using Australian artist Nick Thomm to create a series of colourful street posters which will appear in urban locations across Sydney.

The announcement:

New PUMP+ natural electrolytes launches in Australia

Tuesday 5th December 2017: Tomorrow marks the launch of new PUMP+ natural electrolytes, for those time when you need more than water.

PUMP+ natural electrolytes is a unique combination that includes spring water, natural electrolytes from coconut water and a hint of natural lime flavour. As the number one water brand for sports and exercise, PUMP+ natural electrolytes was created with active and health conscious Australians in mind, with low kilojoules and no preservatives.

To create intrigue at launch, PUMP has collaborated with New York based Australian artist, Nick Thomm who shares PUMP’s Keep Moving values via the fluidity and motion that comes through in his art. Nick has created a series of contemporary and hyper coloured PUMP+ street posters which will appear in urban locations across Sydney, Melbourne and Brisbane. The PUMP+ Keep Moving collaboration will also be announced with a behind-the-scenes video capturing the creative process, showcased via street and youth culture magazine, Acclaim.

The nationwide campaign also features out-of-home, digital, social, sampling, in-store and gym activations. Partnering with The Urban List, Pump+ natural electrolytes will also sponsor the best walks to tick off this summer across Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney. During the summer months the PUMP+team will also be turning up at these walks to give Australians the opportunity to try PUMP+ natural electrolytes.

Livia De Salvo, Marketing Manager PUMP said: “PUMP+ natural electrolytesis a natural extension for the PUMP brand, and will appeal to all Australians who lead on-the-go lifestyles. In a first for PUMP, we have created a distinctive new bottle and packaging for PUMP+ natural electrolytes to elevate our active credentials.

“We are very excited to be collaborating with Nick Thomm as his unique, bold style and progressive approach are a great fit for PUMP. We can’t wait for Australians to try PUMP+ natural electrolytes when they are out and about this summer.”

Pump+ natural electrolytes is now available in 600mL pop-top PET bottles nationwide.

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