Pump unveils AFL-themed bottles in sponsorship deal

Pump has released specialised AFL packaging for the season kick off, with Australian customers and supporters now able to purchase a bottle featuring their favourite AFL team.

The specialised packaging features all 18 AFL teams

Created by Gemba, the new packaging and ‘Pump up your team’ campaign from the Coca-Cola-owned brand is part of an official sponsorship of the 2017 Toyota AFL Premiership season, and aims to get supporters drinking water while cheering on their favourite team.
Pump’s specialised bottles feature all 18 AFL team names

Vince Lichaa, brand activation manager at Pump said the brand was “pumped” for the new packaging and partnership.
“We can’t wait to hear consumer reactions and see fans nationwide supporting their favourite clubs with Pump,” Licha said.

The campaign will include PR, out of home, stadium, digital and social activity as well as in-stadium activations through March and April.


  • Gemba: Creative
  • M&C Saatchi: PR
  • UM: Media and OOH

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.