Rolld appoints The Sphere agency to PR, creative and media duties
Vietnamese street food brand Rolld has appointed The Sphere Agency as it rolls out plans to add another 50 stores to its network across Australia this year.
The Sphere Agency will handle Rolld’s PR, media, advertising, planning and digital
Last year, Rolld came in fourth place in the BRW Fast Starters list and currently has 59 stores across Australia.
The Sphere Agency will handle Rolld’s PR, media, advertising, planning and digital accounts.
As part of their new appointment, the agency will be tasked with creating a new brand positioning and a new creative platform for the brand.
Wilder Ruiz, CEO of Rolld said the brand was looking forward to working with the agency, given its experience in the fast casual dining category.
“We have big ambitions for the year ahead, with plans to launch two major campaigns and six national campaigns to support our new brand strategy and positioning,” Katherine Ruiz, marketing manager at Rolld added.
Michael Abdel, founder and executive creative director at The Sphere Agency said the agency is excited to help the brand expand.
“We’re thrilled to be working with Rolld, which is clearly a brand on the move and growing fast,” Abdel said.
The Sphere Agency’s clients include Rosella, Melbourne Coffee Co, Cha Time, Parrot and more recently Anna Vasily.
topics
BRW Fast Starters List 2016
Katherine Ruiz
michael abdel
Roll'd
The Sphere Agency
Wilder Ruiz
