Pure Blonde: A case study in how to use Facebook
Big ups to Pure Blonde’s online community manager for this response to a message on the drink’s Facebook page…
It is, indeed, not 1978 any more. More please.
"*" indicates required fields
Sign up to our free daily update to get the latest in media and marketing.
What an excellent response! This person deserves a promotion.
The online community manager is definitely ‘on-brand”. I’m seeing more of this type of customer engagement on social media channels and it certainly keeps me from click away!
Good one, nice to see a brand have a personality that doesnt seem so contrived and PC. definitely works for a beer brand
GOLD
LOVE THIS. What an awesome community manager!
And I’m guessing it didn’t come from a SMEG or a 17-year old intern…
Also, being the cynic that I am, I did check that this wasn’t a set-up. Todd seems to be a real person, which means I’m giving this a massive thumbs up.
how did you check it wasn’t a set up? the whole thing, including this comments thread, looks like a set-up to me. The question reads like a complete Dorothy Dixer and “Todds” response surely gives the clue – “couldn’t have worded it any better (myself)”
i’d say puhlease people don’t be so gullible if you were real people but you’re just astroturfing personas
Hey Bob,
I think anyone writing content on behalf of a brand probably knows how to spell argument. Thanks for playing. You’ll go home with some great prizes.
Seriously though Bob, don’t be such a negative nelly. It’s unbecoming.
Cheers,
Simon
Duh Simon an intentional misspelling to infer authenticy is just about the oldest astroturfing trick in the book
you are an amateur in a pro’s game here, matey
try again
cheers
Bob
you could start by telling him how to spell argument!
As part of a team that helps businesses do this everyday I have to say wow! Pure Blonde nailed it. If they can consistently churn out such well targeted messages we will all end up drinking Blonde.
Cheers~!
Brett