Pure Profile writes down troubled digital agency, Cohort

Josie Tutty

September 29, 2018 2:10

Online research platform and digital advertising company Pure Profile has written down its digital agency, Cohort, according to an explanatory note posted to shareholders on Friday.

As a result, Cohort’s existing technology will be decommissioned, and “all digital assets and campaign management functionality [will be] transitioned into Pure Profile’s internal management platform.”

The note to shareholders was posted in order to explain the nearly $14 million difference between the loss figures disclosed in its preliminary August results and in its 2018 annual report.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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