PwC takes minority stake in creative agency Thinkerbell

Business management consultancy PwC has invested in creative agency Thinkerbell, the consultancy has announced this morning after several weeks of speculation.

The agency, which was only launched in June, was created by former Cummins & Partners global chief strategy director Adam Ferrier and joint ECDs Jim Ingram and Ben Couzens.

Founders Adam Ferrier, Jim Ingram and Ben Couzens

Russel Howcroft, chief creative officer at PwC Australia, said in a statement: “It is fantastic to have an interest in one of the most exciting creative start-ups in the market. It’s a great fit because Jim, Adam and Ben are absolutely aligned with our belief in how strategic marketing and powerful ideas can drive growth.

“We took a minority interest in Thinkerbell because we wanted to give the founders the space to create the culture and build the team that they want. You don’t have to own creativity in order to access it – we’re excited about the potential of this investment.”

PwC would not disclose to Mumbrella the size of the stake taken in the agency.

Earlier this month The Australian Financial Review reported PwC was in talks with the now 12-week-old creative agency.

Ben Couzens, partner and founder at Thinkerbell, said: “It’s proof of how attractive our proposition is; combining the magic of creativity and the rigour of data led insights. Jim, Adam and I are stoked to be able to use this investment as a catalyst to build a great agency.”


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