PZ Cussons appoints Blue 449 to $5m media account

Healthcare and consumer goods manufacturer PZ Cussons has appointed Blue 449 to its $5m media account.

PZ Cussons’ brands include Rafferty’s Garden, five:am Organics, Morning Fresh, Radiant, Original Source, St Tropez and Fudge.

One of PZ Cussons’ brands

The media agency will handle PZ Cussons’ media planning and buying across Australia and New Zealand.

Shaun Peverill, head of marketing at PZ Cussions Australia, said in a statement: “We are excited by this new partnership and the opportunity to work together to deliver best-in-class campaigns across our diverse portfolio.”

“From our first meeting we knew that culturally we were a perfect fit. Both the wider agency and Melbourne team are looking forward to helping create work that works for this family of iconic brands and doing great things together in the years to come,” Duncan Parfitt, managing director at Blue 499 added.

Blue 449’s clients include 20th Century Fox, NRMA, Hello Fresh, General Pants and Liberal Party Victoria.


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