Qantas appoints OMD for a three year contract

OMD as been appointed the media agency for national airline Qantas, in a decision first tipped by Mumbrella on the weekend.

The decision comes after a competitive pitch which earlier last week saw incumbent ZenithOptimedia informed that it would lose the domestic marketing component of the account, which is thought to represent around two thirds of the airline’s $20m media spend.

Olivia Wirth, group executive brand marketing and corporate affairs thanked the ZenithOptimedia team for their hard work.

“We respect and greatly appreciate the work of the many talented people at ZO and thank them for their contribution to the Qantas business,” said Wirth in a statement.