Qantas kicks off first campaign for business loyalty drive with The Monkeys

February 2, 2017 2:32

The Monkeys has created the first major work promoting Qantas’ recently launched business rewards program with a campaign asking “What is the spirit of Australian business?”

Qantas’ new campaign for Qantas Business Rewards focuses on member benefits.

Marking a shift away from the traditional program where employees flying with Qantas earned points for their companies – the new loyalty program has unveiled a number of major partners including Caltex and Jaguar Land Rover.

The campaign is anchored by a master ad introducing the program and highlighting the many different faces of Australian businesses, from late-night workers to weekend warriors.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Qantas Business Rewards Qantas Frequent Flyer

3 COMMENTS

Arthur 3 Feb 17

Is there any agency in Australia not working for Qantas? Ironic they have multiple agencies promoting the concept of loyalty?? They seem totally disloyal in how they treat this industry.

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JG 3 Feb 17

Well it seems as they are Frequent Flighters.

Sounds familiar... 6 Feb 17

Very similar to the AMP commercial…

https://www.youtube.com/watch?v=zUyQZiYUBx8

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