News

Qantas releases second 60-second TV ad as brand push continues

Qantas has rolled out its second of five 60-second TV commercial out of five as it continues to roll out shorter versions of the two-minute brand ad that kicked off its ‘feels like home’ campaign last weekend.

Launching on Sunday night, the spot tracks seven-year-old Charlotte who has been holidaying with her grandparents in Los Angeles as she flies home to see her parents in Brisbane.

The campaign has been created by Lawrence Creative Strategy with the next three ads to roll out over the next weeks. They all tell the real life homecomings of five Australians, four of whom are returning from overseas.

The initial TV slot featured a two-minute montage of the stories.

Qantas’ first 60-second spot focused on Alice, a 27-year-old Adelaide woman who has lived and worked in London for the three years, and is greeted by her mum and sister at the airport.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.