F.Y.I.

QBD Books and Penguin Random House launch campaign to support The Pyjama Foundation

Book retailer QBD Books has launched the ‘Grow Into A Reader’ campaign to help raise funds for The Pyjama Foundation, via a partnership with Penguin Random House Australia.

The announcement:

QBD Books, the largest Australian-owned and operated book retailer, has announced the launch of its ‘Grow Into A Reader’ campaign in partnership with Penguin Random House Australia to raise funds for The Pyjama Foundation this July.

The program aims to raise much-needed funds and awareness for National Pyjama Day on Friday 19 July and The Pyjama Foundation’s ‘Love of Learning Program’. The Love of Learning Program provides children and youth in foster care – Australia’s lowest-performing educational group – the opportunity to change the direction of their lives with learning, life skills and confidence through a one-on-one mentoring program.

All 87 QBD Books store locations across Australia are set to join the National Pyjama Day festivities which will span the entire month of July. Throughout the month, Penguin Random House will donate $1 for every book sold from the selected Pyjama Foundation promotional list (see below). In addition, proceeds from the sale of every $2.99 Penguin Random House height chart will also be donated. All funds from this joint promotion will go directly towards the Pyjama Foundation and its cause. Customers who purchase one of the select Penguin Random House children’s titles will also receive a second at half price, making it the perfect time to expand young readers’ libraries.

To help drive awareness of the official National Pyjama Day celebrations, on Friday 19 July QBD staff members will don their fluffiest robes, cosiest flannelettes and best (or most ridiculous) slippers in support.

“Planting a seed to help grow the next generation of book lovers is so important to us. Reading books can open a world of opportunities for kids – be it to learn, explore, or escape. Supporting The Pyjama Foundation in partnership with Penguin Random House and their incredible authors is the perfect way to spark this enjoyment,” said QBD Books CEO, Nicholas Croydon.

“At Penguin Random House, we believe in the power of storytelling and education, and through this collaboration, we aim to provide support and educational resources to children in need. Together we can foster a love for reading, improve literacy and empower them to dream big. We are proud to support this meaningful initiative and look forward to the positive change we can create together,” said Julie Burland, CEO of Penguin Random House Australia & New Zealand.

“A heartfelt thank you to QBD Books and Penguin Random House for championing National Pyjama Day and supporting children in foster care. By promoting National Pyjama Day through the joy of reading, we are making a meaningful difference in children’s lives and fostering a love for learning that can last a lifetime. Books open up new worlds, inspire imagination, and build the confidence these children need to thrive. Together, we’re helping to create brighter futures, one book at a time,” said Bronwyn Sheehan, founder and CEO of The Pyjama Foundation.

Penguin Random House books featured in the sale:

  • Alice-Miranda At School’ by Jacqueline Harvey (9781760890698)

  • ‘Willa and Woof 1: Mimi is Missing’ by Jacqueline Harvey (9781761043314)

  • ‘The Daredevil Princess and the Golden Unicorn (Book 1)’ by Belinda Murrell (9781761340437)

  • ‘Ratbags 1: Naughty for Good’ by Tim Harris (9780143777441)

  • ‘Bluey: Trains’ by Bluey (9781761041105)

  • ‘Two Wolves’ by Tristan Bancks (9781760892661)

  • ‘Murder Most Unladylike’ by Robin Stevens (9780141369761)

  • ‘Ranger’s Apprentice 1: The Ruins of Gorlan’ by John Flanagan (9781864719048)

  • ‘Wonder’ by R J Palacio (9780552565974)

  • ‘Blueback’ by Tim Winton (9780143304333)

  • ‘Kensy and Max 1: Breaking New’ by Jacqueline Harvey (9781761343186)

  • ‘Tweet’ by Morris Gleitzman (9781761343742)

  • ‘The Book of Wondrous Possibilities’ by Deborah Abela (9781761044021)

  • ‘Matilda’ by Roald Dahl (9780241558317)

  • ‘Diary of a Wimpy Kid (Book 1)’ by Jeff Kinney (9780143303831)

  • ‘Super Sidekicks 1: No Adults Allowed’ by Gavin Aung Than (9781761049323)

  • ‘Friday Barnes 1: Girl Detective’ by R. A. Spratt (9781760890735)

  • ‘Mackenzie Arnold 1: Finders Keepers’ by Mackenzie Arnold (9781761346835)

  • ‘A Glasshouse of Stars’ by Shirley Marr (9781760899547)

  • ‘Shower Land 1: Break the Curse’ by Nat Amoore (9781761342523)

  • ‘Where is The Green Sheep?’ by Mem Fox (9780143501763)

  • ‘The Very Hungry Caterpillar’ by Eric Carle (9780140569322)

  • ‘The Tale of Peter Rabbit’ by Beatrix Potter (9780723281429)

  • ‘Are We There Yet?’ by Alison Lester (9780670880676)

  • ‘Hairy Maclary from Donaldson’s Dairy’ by Lynley Dodd (9780723278054)

  • ‘Where’s Spot?’ by Eric Hill (9780241426128)

  • ‘Bluey: The Beach’ by Bluey (9781760894054)

  • ‘Today’s Sun’ by Gregg Dreise (9781760898335)

Source: Biased

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.