QBE launches new brand platform and integrated campaign

QBE Australia Pacific has launched a new brand platform, along with an integrated campaign, created by The Core Agency.

The new platform, “Before & After” looks to “give people confidence to achieve their ambitions by being there for them – Before & After, and everything in between”, according to a release.

The new brand platform, visual identity, plus brand and product advertising campaigns will be rolled out progressively across the QBE Asia Pacific region. The new platform direction covers home and vehicle, business insurance, speciality products and people at risk.