QBE moves its $15m Australian media account from Carat to Havas Media after pitch

June 29, 2015 10:48

Insurance company QBE has appointed Havas Media as its new media agency on its $15m media account, Mumbrella can reveal.

The decision sees the account move from incumbent Carat and follows what began as a five way media pitch involving Match Media, The Media Store, ZenithOptimedia and Havas Media in April.

QBE is the largest Australian-based global insurer, providing services mainly to Australia, America, Europe and Asia Pacific region.

Comment is being sought from QBE, while Havas Media did not respond to requests for comment this morning but it is understood that agencies were advised of the decision over the weekend.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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