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QICGRE appoints Speed to handle strategy and planning

Speed Agency, which partners with Clemenger Group, has won the planning and strategy account for real estate company QICGRE.

QICGRE, which operates 26 shopping centres across Australia including Eastland, Castle Towers and Westpoint, has engaged Speed Agency to handle its media planning for each shopping centre.

QICGRE appoints Speed to planning and strategy account

Ian Perrin, who founded the agency in August last year, said in a statement: “We are thrilled to be working with such a dynamic group of marketers in a such a vibrant category. Shoppers have so many options available to them, so intelligent media placement is critical to actively influencing their behaviour.”

Katrina Little, head of marketing at QICGRE, added: “It is paramount that our centre’s receive the very best guidance on how to navigate a complex and ever-changing media environment.

“SPEED have a smart, yet simple, approach to media planning, and a unique model to integrate creative and media. We are confident this appointment will drive operational agility, and improved ROI for our centre’s.”

SPEED’s clients include Japan Airlines, University of Notre Dame, Dry July and Westfund.

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