News

Serena Williams joins #itouchmyselfproject and sings in International Breast Cancer Awareness Month ad

Abigail Dawson

September 24, 2018 12:02

Tennis star and Berlei brand ambassador Serena Williams has joined the #itouchmyselfproject campaign which launched in 2014 featuring top Australian singers performing ‘I Touch Myself’.

Created by J. Walter Thompson Sydney and Berlei, the campaign shows Williams singing I Touch Myself to encourage women to “touch themselves” in order to stay informed about their breast health.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

I touch myself J. Walter Thompson Serena Williams

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