QMS appoints JC Decaux’s David Pullinger to independent agency role

Digital outdoor media company QMS Media has appointed former JC Decaux national sales director (Independent Agencies), David Pullinger to the newly created role of general manager, independent agencies and direct sales.

With over 20 years’ experience leading media sales teams, Pullinger has spent much of the past decade at APN Outdoor, where he held a range of sales management roles, before moving to JC Decaux post the APN Outdoor acquisition.

David Pullinger has joined QMS

QMS Media CEO John O’Neill said the appointment of Pullinger was significant following the recent contract acquisitions including  City of Sydney street furniture and the launch of 7-Eleven’s small format digital network, IMPULSE.

“This newly created role is critical to delivering our strategic vision as we prepare to lead yet another transformational year for the sector,” he said. “As our business continues to evolve and grow, David’s experience in managing high performing sales teams combined with his reputation and market understanding, will see him build on our solid foundations of quality and excellence for our clients across the fast growing independent agency and direct sales market.”

The out of home media sector experienced challenging conditions in 2020 due to various lockdowns and COVID-19. The Outdoor Media Association (OMA) industry saw a decrease of 39.4 % on net media revenue for 2020, down from $935.5 million in 2019 to $566.5 million in 2020, taking into account a change in membership reporting between the two periods.

Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year.

The OMA estimates that it represents approximately 80% of the OOH industry.


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