F.Y.I.

QMS Media launches new billboard at MCG

QMS Media has unveiled new digital billboard ‘The G’ at the Melbourne Cricket Ground.

The announcement:

QMS Media has strengthened its digital outdoor leadership in Victoria with the outdoor media company unveiling ‘The G’; an iconic digital billboard in the heart of Melbourne’s famous sporting precinct.

The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ the most iconic and in demand digital outdoor location in Australia; Richmond Station Bridge, adding to its existing northbound digital site ‘The Punt’.

Adjacent to Australia’s home of Sport, The MCG; this new landmark digital delivers 1.5 million contacts per month, not to mention the highly sought-after audiences attending major sporting and entertainment events due to its proximity to AAMI Park, Rod Laver Arena, Hisense Arena and the surrounding Melbourne & Olympic Parks precinct.

Located in the heart of Richmond, ‘The G’ dominates the landscape in this key entertainment and lifestyle area of Melbourne, providing advertisers with the opportunity to target a young, professional and affluent audience.

QMS CEO, Barclay Nettlefold said “It has been an incredible year for QMS, as we experience unprecedented growth and continue to ‘switch on’ premium landmark digital billboards throughout Australia and New Zealand, providing our clients with world class digital assets in iconic and highly sought-after locations. I am thrilled to launch this landmark billboard in what is arguably one of the most iconic locations in Australia. ‘The G’ is truly a highlight for QMS in what has been another extremely successful year.”

Inaugural advertisers on ‘The G’ include Mazda, McDonalds and Cricket Australia.

Source: QMS

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