QMS promotes Sara Lappage to chief operating officer-customer

QMS has announced the promotion of senior executive and current chief marketing officer, Sara Lappage to chief operating officer-customer.

In the newly created role, Lappage will oversee the sales, strategy and marketing functions, as the business looks to streamline its processes, enabling alignment across the business.

Regarding her appointment, Lappage said: “Being part of the success we achieved in just seven years here at QMS, I am excited to take on this broader customer focused role, to help guide our amazing team through our next evolution as a digital and data led media business.”

Sara Lappage with chief executive officer, John O’Neill

Chief executive officer, John O’Neill said: “Right throughout our business, we are passionate about being the best media partner for our agencies and advertisers, so it makes sense to have a chief operating officer dedicated to ensuring we have the right framework, processes, communication and delivery for our customers.

O’Neill continued: “With over 26 years’ experience in media, Sara has proven time and time again she has both the experience and knowledge of how to grow, nurture and deliver successful businesses. Sara’s passion and dedication for QMS, its people and her understanding of what advertisers need, will ensure QMS continues to deliver solutions that drive results.”

“As we prepare for further expansion with the launch of our revitalised and digitally focused City of Sydney asset, my goal is to ensure that our sales, marketing and strategy offering to our clients remains squarely in focus,” added Lappage.

QMS won the City of Sydney outdoor contract in 2020, with Jemma Enright being hired last month to lead the digital offering.

Earlier in the year, QMS made several internal promotions to its sales and products team, as the agency looks to enhance its client serving capabilities.


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