QMS to open City of Sydney street furniture campaign-based selling
One of Australia’s digital outdoor media companies QMS will open its campaign-based selling for its City of Sydney street furniture network on 29 August.
The agreement includes a newly designed suite of bus shelters, kiosks, public toilets, seats and bins to replace the current furniture, most of which has been in place since 1997.
QMS chief customer officer, Mark Fairhurst, said the launch marks a significant milestone in the transformation of street furniture in Australia. The new City of Sydney network increases digital in the network tenfold, making it the most comprehensive digital street furniture offering in the country.
“For the first time, the City of Sydney can be bought as one iconic 26 square kilometre powerhouse, reaching 2.6 million people a week, two-thirds of whom live right across the Greater Sydney region. QMS will be able to deliver a Sydney audience like never before, with a street furniture network that redefines the benchmark for digital out of home,” he said.
The company said 90% of QMS’ new City of Sydney advertising inventory is digital to meet the growing demand for more dynamic, data-led and engaging outdoor advertising. Powered by 100% GreenPower energy, the network is optimised for visibility and attention, with 86-inch panel displays being both bigger and brighter.
QMS’ general manager, City of Sydney, Jemma Enright, added: “Our re-energised City of Sydney network will create increased impact for brands, harnessing the power of digital and data to drive innovative opportunities that can significantly improve campaign effectiveness. Through data-informed packaging, QMS’ easy-to-buy packs offer advertisers the ability to tailor, optimise and activate campaigns at scale.
“Our opening to the market on 29 August brings to an end the official launch phase, where our eight launch partners* have had a period of exclusive access to the network. We thank these incredible brands for bringing colour and quality communication to the community as our network took shape. The feedback from our partners and the wider industry has been positive and sales momentum for the coming months is exceeding our expectations,” she said.
The launch was a key part of a carbon-positive event staged by QMS at Sydney Town Hall last night and hosted by broadcaster Kumi Taguchi. The event saw over 400 of Australia’s marketing, advertising and media executives attend, with an opening performance of Great Southern Land from Iva Davies and William Barton, as well as entertainment from The Presets and Yo!Mafia throughout the night.
Designed by architects, Grimshaw and QMS, the digital by design network is built on the City of Sydney’s philosophy of equal access for all, long-life sustainability and future-proofed data and technology capability, all delivered to today’s accessibility and inclusivity standards.
QMS chief executive officer, John O’Neill, commented: “We are honoured to be partnering with the City of Sydney to deliver world-class public infrastructure that will keep the citizens of Sydney moving well into the future. It is a wonderful example of business and local government joining forces to provide world-class, public infrastructure for the benefit of the community and brands.
“The new QMS City of Sydney network is built to enhance the overall experience of the Sydney CBD and its growing surrounding suburbs each and every day. It is a network intrinsically created to serve the citizens of a global city, with sustainability, accessibility and equal access for all at the fore. The 800+ panel network will give the City of Sydney’s community a suite of DDA compliant public infrastructure that is built to last.”
In June 2020, QMS was appointed to an exclusive 10-year agreement, plus a further five-year option, to create a premium, reimagined network of street furniture for the City of Sydney.
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topics
Jemma Enright
John O’Neill
Mark Fairhurst
oOh
out of home
QMS
sustainability
The City of Sydney
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