Queensland agency De Pasquale wins telco Fonebox
Brisbane agency De Pasquale has won the national advertising account for telco Fonebox, with a brief to take it to number one in the B2B market.
DePasquale CEO Cos Luccitti told Mumbrella that the brief includes strategic positioning of the brand along with an integrated advertising campain which may launch as soon as April. He said: “The target will be B2B first with residential to follow.”
He described Fonebox, which is headquartered in Brisbane, although it has recently opened offices in Sydney and Melbourne, as a challenger brand to iinet.
Fonebox offers budget services including phone and broadband. De Pasquale, which won the account withour a comeptitive pitch, will be the growing brand’s first agency.
The win is De Pasquale’s third of the year, following new business in marketing Queensland’s citrus products and prawn farmers Crystal Bay.
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