Queensland government targets young learner drivers
BCM has launched a campaign for the Queensland Department of Transport and Main Roads that targets young drivers who are looking to get a driver’s licence.
The video is hosted on the website roadtrip.qld.gov.au and has a Facebook page.
The site features a game, instructional videos, fact sheets, quizzes and encourages young drivers to build their own avatar, and make a ‘safe driving pledge’.
Credits:
Agency: BCM
Client: Queensland Government Department of Transport and Main Roads
Client contacts: Kate Tottey, Senior Communications Officer (Electronic), Strategic Policy, and Hannah Kerr, Senior Communications Officer (Electronic), Road Safety
Creative Director: Marco Eychenne
Writer: Jeff Smith
Art Director: Andy Iles
Managing Partner: Kevin Moreland
Group Account Director: Alan Kewley
Account Manager: Alana Salvaterra
Account Co-ordinator: Abby Mayfield
Agency Producer: Shane Ford
Media Strategy and Planning: BCM
Head of Channel Planning and Integration: Joanne Stone
Media Group Head: Malina Redwood
Head of Interactive Strategy: Nathan Bush
Interactive Specialist: Kylie Betheras
