Queensland’s critters star in ‘You with RACQ?’ platform, via VML

Roadside assistance and insurance provider, RACQ, has released a new campaign featuring a selection of witty animals, via VML.

The ‘You with RACQ?’ platform combines cheeky humour with vital commentary to spotlight the benefits and features that RACQ provides through its banking, roadside assistance and insurance offerings.

It does this through a set of commercials that see humans placed into tumultuous situations while a pair of animals – possums, kookaburras, cockatoos and water dragons – watch on and commentate. The decision to adopt a humourous platform was taken to he brand “connect with its audience and members on a more personal level”.