Quick to The Punch on Hey Hey row
With its approach to this week’s Hey Hey row, News Ltd’s online website The Punch has demonstrated the importance to its strategy of speedily spotting controversial tabloid topics and moving on the agenda.
The discussion site was among the first to post about Wednesday night’s controversial black faces sketch on Nine’s Hey Hey Reunion while the show was still on air. At the time of writing this, that Punch posting had attracted more than 550 reader comments. And the Punch followed up last night with an apologetic posting from one of the doctors who performed the Jackson Jive sketch.
And the formula of persuading one of the protagonists at the centre of a scandal to write a guest post is a successful one for The Punch. Its Kyle Sandilands (not quite) mea culpa after the lie detector incident (721 comments and counting) was another major traffic spike for the site.
This graph from Alexa (which comes with the usual caveats and qualifications about the accuracy of the data) demonstrates it pretty well. The first spike is the Kyle Sandilands story. The one on the far right was driven by the Hey Hey stuff.
Tim Burrowes
Linkedin
550 comments pff!
Here at Yahoo!7 our coverage on the Hey Hey drama has received nearly 5,000 comments!
http://au.news.yahoo.com/a/-/n.....y-apology/
Our follow up story on Australian sentiment to the storm in a teacup noted our poll had 26,860 respondents.
http://au.news.yahoo.com/a/-/l.....-offended/
The incredible feedback from Australians demonstrates the importance of Seven Media Group’s strategy of an integrated newsroom. Seven News and Sunrise are always keen to utilise the interactive medium to tap into the hearts and minds of Australians. Minute to minute we tap into the controversial tabloid topics and news that matters. This topic is just one example that they have both pushed to the online poll yesterday and reported on the results today.
This is the most talked about topic of the week. Is the Punch really moving any agenda ? C’mon guys it’s called online news! It’s what we do.
Kath Hamilton
General Manager of Media
Yahoo!7
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Hey, I beat The Punch by 14 minutes;
http://screamedia.blogspot.com.....acist.html
– and I didn’t need to go back and edit all the typos.
Do I get an award? (Not that the thrill of beating The Punch to the punch isn’t enough).
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On the Hey Hey controversy; how come no-one ever takes the French to task for their white-faced impressions of mutes?
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too funny Terry. Agreed what is it with the white faces?
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@Kath are you serious?? the yahoo interface is so clunky I prefer the Punch any time and Tim is right to post about the Punch’s achievement in posting an article while the actual show was still running, that kind of immediacy is rare
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