Quickflix appoints administrators after negotiations with Stan fail to reach agreement
Quickflix has appointed Ferrier Hodgson as voluntary administrators after negotiations with rival Stan, which owns a major stake in the business, failed to come to agreement.
As Mumbrella revealed back in 2014, Stan’s acquisition of 83m preference shares in Quickflix gave the Nine/Fairfax owned entity a key blocking stake in its rival.
Management of Quickflix had been seeking to restructure these shares by claiming it was putting off new investors in the company, which has been facing mounting losses and increasingly running low on cash.
Quickflix told the market that Stan had demanded either a $4m payment or $1.25m and the transfer of all of Quickflix’s streaming customers. Quickflix is currently in a trading halt with a market capitalisation of $2.22m and cash on hand of some $659,000.
In a statement to the ASX this morning the company said: “Neither alternative presents a viable option for Quickflix. In the first instance Quickflix does not have the funds to make payments to Stan, nor does the company believe it can raise funds from investors for that purpose.
“Neither alternative leaves Quickflix in a position to fund its unsecured creditors nor with capital necessary to take the business forward.”
Quickflix goes on to say: “The company has no other realistic alternative but to appoint voluntary administrators.”
The company noted that Ferrier Hodgson would continue to operate the business as usual and noted that its New Zealand business, which is held in a subsidiary, was not in voluntary administration.
Stan bought the redeemable preference shares from HBO in 2014 after the US content company bought them for $10m during a Quickflix cashflow crisis in 2011.
At the time of the 2014 acquisition Stan’s decision was seen as an attempt to block rivals such as Netflix from using Quickflix as a launch pad in this market.
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Nic Christensen
Finally, some sense.
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About time.
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I look forward to the SVOD stories on Mumbrella in a post Quickflix world.
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Hi Jack,
We have covered the SVOD space extensively outside of Quickflix.
Here are just a few stories: https://mumbrella.com.au/war-may-reshape-media-landscape-260883
https://mumbrella.com.au/streaming-wars-what-impact-are-stan-presto-and-netflix-having-on-the-media-landscape-342177
https://mumbrella.com.au/streaming-wars-stan-presto-netflix-fetchtv-telstratv-342483
Cheers
Nic – Mumbrella
sorry for the staff as there are some good folks there
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Quickflix was the first real streaming service in Australia, the innovators, it has around 100,000 paying customers, who are generally paying more than Stan and Netflix because the range is Fantastic, both on DVD and streaming, where else can you watch HBO shows like Game of Thrones, plus black sails, Vikings, etc and the latest movies in the one place, quickflix is a great service, it’s a shame Stan couldn’t work with them.
Does it really make sense to spend $50 million creating Stan when they could have worked with Quickflix and created something uniquely Australian to rival Netflix. I’m glad I’m not a Fairfax shareholder!
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Pity that some writers seem to take joy and delight in a company that a rival, who has been given a stake in, by a another party who bought that stake with a view to bringing down or making life as hard as it can for the original company. I’m sure the shareholders and staff will be equally as pleased about their job or investment .
The silly thing is that if both companies worked together to share content and subscribers both would be the better for it. Nine/Stan have budgeted 100 Million dollars yet Quickflix and Stan could have worked together on an afflilate or pay-per-view basis to share. Quickflix has all OTT protocols and distribution agreements in place, Stan has had start from scratch.
Don’t write Quickflix off just yet. Bigger entities than Stan are out there and interested.
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I don’t subscribe to Quickflix, but in the wake of this news I decided to have a look at their website.
I noticed one of their “plans” allows you to “own” TV episodes or series.
I have frequently debated the advantages/disadvantages of owning DVD/Bluray movies and series versus buying them from an online distributor. My argument being that whenever you buy online you don’t actually own anything.
Here we have a great example. If Quickflix closes shop, what happens to all those TV shows that are owned by their customers? One would presume the customers will lose out.
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Colin Gwyther – Hoping those shares will pick up in value?
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