R/GA Australia launches search offering to combat diminishing traditional search methods

July 3, 2024 9:39

Creative studio R/GA has launched a new offering aimed at assisting brands in staying ahead in the rapidly changing consumer search landscape.

Search Intelligence will provide the agency with strategic growth, while helping clients to identify genuine demand and tailor products to meet authentic customer needs.

As traditional search methods wane due to the rise of AI and Gen Z’s inclination towards social media for immediate information, brands are having to reassess their strategies. R/GA’s Search Intelligence offering hopes to uncover untapped opportunities, unlike conventional SEO approaches.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.