R/GA expands Toyota partnership
Creative studio R/GA has retained Toyota Australia’s digital marketing business, following a highly competitive pitch.
R/GA will continue to work on digital marketing across experience design, SEO, data and platform management, encompassing vehicle, product and service launches, campaigns and brand narratives. The partnership between the pair dates back to 2016.
“The automotive industry is at the cusp of a remarkable transformation, calling for solutions that priortise customers’ individual experiences,” said a spokesperson from Toyota Australia.
“As we navigate this evolving landscape with new and used vehicles, services, and communications, we recognise the importance of staying ahead. This makes R/GA the ideal partner to leverage our brand strengths that will maximise both value for individual customers and Toyota’s value chain.”
Michael Titshall, Australian CEO at R/GA, added: “Our longstanding and deeply integrated partnership with Toyota has never been stronger. We share a commitment to continuous improvement and innovation as a core business value and we take real pride in collaborating with the market leader to drive mobility transformation in Australia.
“Our ongoing partnership is testament to our combined team’s strength and the innovative spirit that defines our approach.”
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