R/GA, Nooky launch We are Warriors, a social change platform for Australia’s Indigenous youths

R/GA, in collaboration with Yuin Nation hip hop artist, producer, and radio host, Nooky, has announced the launch of We are Warriors – a first-of-its-kind platform created to celebrate Blak excellence and drive positive change in the lives of the next generation of Indigenous youth.

The social change platform is built on the premise of “See it To be it” and launches on Australia’s ‘Survival Day’.

We are Warriors will engage the Indigenous youth community in Australia through a content series of interviews, community-run workshops, and limited edition merchandise. Proceeds raised from the
merchandise will then be invested into further content development, to continue to build awareness among everyday Australians.