R.M.Williams unveils first brand campaign since returning to Australian ownership

R.M.Williams has launched a new brand platform in partnership with Special Australia, going to market with its first multimedia national campaign since the brand return to Australian ownership in 2020.

Special started working with the bootmaker in late 2014, the same year the company was sold to American private equity firm L Catterton. The brand has since be returned to its Australian roots by mining magnate Andrew Forrest and his wife, who secured the brand for a reported $190 million in 2020.