RaboDirect rolls out phase two of dream thief campaign

RaboDirect has rolled out the second phase of its ‘Stealing your Dreams’ campaign to promote its high interest savings account. Created by Whybin\TBWA\Tequila Sydney, the campaign builds on the TV release that featured a creepy bank manager ‘dream thief’ who robs people of their dreams by giving them low interest savings accounts.

Print will be appearing in Press in NSW and Vic as well as in a weekend insert of the Fairfax Good Weekend magazine.