RAC WA pledge to do the right thing by its customers
RAC WA is pledging to its customers to do the right thing by them in a new campaign from J. Walter Thompson Perth which shows the risks of drones and boomgates.
The campaign is a progression of the ‘We promise to do the right thing by you’ platform introduced last year.
https://www.youtube.com/watch?v=yUYp1QG4_B8
J. Walter Thompson Perth CD Dav Tabeshfar said: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, amateur drone pilots… the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”
RAC Insurance manager of marketing & member relationship Hanna Fastyn said: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most.
“We’re thrilled with the end result and have enjoyed developing this campaign with J.Walter Thompson Perth.”
The campaign is running across TV, digital and radio as well as supersites and transit media.
https://www.youtube.com/watch?v=1IJltt6yDrI
Creative Credits:
- CD: Dav Tabeshfar
- ECD: Simon Langley
- Creative: Dav Tabeshfar
- Creative: Wilora Keeley
- Creative: Tim Newton
- Agency Producer: Rachel Devine
- Account Director: Lauren Mestichelli
- Account Manager: Lucy Stoelwinder
- Account Executive: Kyoy Kitafuna
- Executive Planning Director: Angela Morris
- Planner: Rob Mortimer
- Print Production: Alan Hollis
- Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi
- Production Company: Exit
- Producer Craig Sloane
- Director: Perry Westwood
- Sound: Nylon
- Post Production: Fin
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