Rachael Taylor stars in new Bonds campaign

Bonds is launching a new campaign featuring Grey’s Anatomy and Transformers star Rachael Taylor to promote a new range of microfibre and mesh Hipsters.

The agency behind the ‘Feel the Colour’ campaign was The Campaign Palace Sydney.

“Occasional Bonds users shop other brands because they’re looking for more ‘girly’ styles and fabrics than the cotton lycra range offered by Bonds,” said Zoe Hayes, Brand Manager Bonds.

“Feel the Colour amplifies the product benefit – the way your favourite hipster in great new fabrics makes you feel. The new campaign captures both the tactility of the new range and its vibrant new colourways, delivered with the energy that Bonds is famous for.”

The campaign will work across TV, PR, instore, and social media.


Bonds: Kate Hann, Tanya Deans, Zoe Hayes
National Chief creative Officer: Reed Collins
Writer/Art Director: Sarah-Leith Izzard
Strategy: Karen Dwyer Group
Account Director: Veronica Makiv
Account Director: Polly Blenkinship
Agency Producer: Jacqui Gillies
Production Company: Exit Films
Director: Kiku Ohe
Producer: Suzanne Mallos
Editors: The Editors
Media: Mediacom


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