RACQ launches RACQ Bank offering ‘more for members’

September 26, 2017 9:22

RACQ has launched RACQ Bank as part of its latest brand platform ‘more for members’.

Created by Clemenger Brisbane, the ad shows all different customers using a 3D Google Tilt Brush effect to represent the “more” people want in life.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

So Ordinary 27 Sep 17

Very ordinary. Says nothing. Configured to please people internally. No insight. No differentiation. Expected more!

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