RACQ launches RACQ Bank offering ‘more for members’
RACQ has launched RACQ Bank as part of its latest brand platform ‘more for members’.
Created by Clemenger Brisbane, the ad shows all different customers using a 3D Google Tilt Brush effect to represent the “more” people want in life.
RACQ ‘More for members’ Brand TVC from Clemenger Brisbane on Vimeo.
“If life is what you make it we say make more of it,” the ad says.
Renee Davidson, GM of marketing at RACQ, said in a statement: “With the launch of RACQ Bank, we needed a brand platform that would not only help to demonstrate our
mutuality in a meaningful way, but also deliver on our vision of a fresh approach to banking.
“The launch of RACQ Bank is a world-first for autoclubs and represents a two year journey for RACQ, QT Mutual Bank and our members.”
Marianne O’Brien, creative director of Clemenger Brisbane, said: “Mutuality is a complex thing to try to explain. But the platform, ‘more for members’ says it simply and connects to the human desire to want more in life.”
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Very ordinary. Says nothing. Configured to please people internally. No insight. No differentiation. Expected more!
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