RACQ there to rescue Queenslanders in need says new campaign

RACQ has unveiled its latest campaign which aims to highlight what the organisation offers Queenslanders through song.

The campaign, created by SapientNitro, tells the RACQ story via a reworking of the 1965 Fontella Bass song, ‘Rescue Me’, set against scenes that highlight RACQ’s services.

https://www.youtube.com/watch?v=t_ROgOcOQn0

Stephen Forth, managing director at SapientNitro said: “The raw emotion of the song allowed the creative teams, working with the director, to deliver strong visual scenarios based on what the brand does day in, day out – that is, rescue people.”