RACQ there to rescue Queenslanders in need says new campaign
RACQ has unveiled its latest campaign which aims to highlight what the organisation offers Queenslanders through song.
The campaign, created by SapientNitro, tells the RACQ story via a reworking of the 1965 Fontella Bass song, ‘Rescue Me’, set against scenes that highlight RACQ’s services.
https://www.youtube.com/watch?v=t_ROgOcOQn0
Stephen Forth, managing director at SapientNitro said: “The raw emotion of the song allowed the creative teams, working with the director, to deliver strong visual scenarios based on what the brand does day in, day out – that is, rescue people.”
The campaign runs across TV, radio, press and online.
Credits:
- Creative Director: Ralph Barnett
- Writer/Associate CD: Michael Kennedy
- Managing Director: Stephen Forth
- Account Director: Natalie Hocking
- Agency Producer: Mel Ashman
- Director: Justin McMillan
- Production Company: Taxi Film
- Music, Dan McGahan: Designer Music
- Post Production: The Post Lounge
- RACQ Executive Manager Marketing Communications: John Devaney
- RACQ Marketing Manager Membership: Louisse Brady
- RACQ Marketing Coordinator: Tamara Moroney
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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