Melbourne’s radio ad market once again outstripped Sydney in December, as the overall metropolitan radio market grew 2.82 per cent in the last six month’s of 2013 to $355.687m according to Deloitte.
The Victorian capital recorded 0.46 per cent growth to $16.447m in for the final month of 2013, after shrinking for the two previous months, while Sydney posted 2.29 per cent rise to $15.488m.
However, the Sydney market was bigger for the final six months of the year overall up 2.64 per cent to $109.708m for the last six months of the year, with Melbourne showing bigger growth of 4.19 per cent to $108.802m in that period.
Perth was the biggest winner in December up 3.71 per cent compared to 2012 to just over $8m for the month, with Brisbane the second largest riser up 3.02 per cent to $8.607m, while Adelaide posted a 0.18 per cent increase to $5.036m for the year.
In the final six months of 2013 Perth grew 4.01 per cent to $49.778m, Brisbane climbed 2.12 per cent to $55.419 million but Adelaide was down by 1.60 per cent to $31.980m.