Radio ad revenue up in August but figures deliver “no great surprise”

Calum Jaspan

September 20, 2021 10:09

Commercial radio advertising has continued to rise in August, despite ongoing lockdowns in Australia’s two largest cities, with figures up 16.8% on August 2020.

The figures released by industry body, Commercial Radio Australia (CRA), show total revenue of $49.7 million across the five major markets, compared to $42.5 last year.

CRA chief executive, Joan Warner said that with continuing lockdowns, it is encouraging to see ad revenue remaining in “positive territory year-on-year”.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.