Radio industry extends GfK ratings contract, looks to hybrid measurement system
Commercial Radio Australia has confirmed a five year extension of its radio audience measurement contract with international research company GfK.
The announcement, made this morning at the Radio Alive 2017 conference in Melbourne, includes the development of a new Measurement Innovation Program (MIP), which will aim to explore the potential of a new future for radio measurement.
Joan Warner said the new contract will look to form a new hybrid form of measurement
