Radio Alive kicks off national campaign with new brand identity

Commercial radio is highlighting the power of its stars and reach across digital, mobile and social platforms as part of a new campaign under a new brand identity, Radio Alive.

The campaign was launched by CEO of ARN and CRA chair Rob Atkinson at today’s Radio Alive 2017 conference in Melbourne to promote the radio industry’s new brand positioning, which was announced in July.

Radio Alive includes a rebrand, radio advertising across metro and regional radio stations, print advertising, online banners, trade marketing, and a new website which will feature research, ratings data and planning tools for radio advertising.