McCann Melbourne’s Dumb Ways To Die has picked up a third Grand Prix in Cannes, this time taking the top award in the radio category.
The safety campaign for Metro Trains also won two Gold Lions in the Radio Lions category.
The three minute version of the song was awarded the Grand Prix from among the 163 global entries.
It picked up the Gold Lions for Best Use of Music and/or Sound Design and Best Scriptwriting.
DDB Sydney won a pair of Silver Lion campaign awards for a Volkswagen Driver Fatigue campaign while Whybin/TBWA Australia won a Bronze Lion for an M.J Bale Men’s suits campaign.