Ad spend in radio drops off in November but remains positive for financial year

Advertising spend on commercial radio softened in November but remains positive overall, figures released by Commercial Radio Australia suggest.

In the first five months of the financial year there has been a 2.99 per cent rise in revenue to $301.71 million after nine months of consecutive growth.

However total advertising spend was down by 1.27 per cent in November compared to the same month last year, to $63.498 million, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, sourced by Deloitte.

There were declines for Sydney, Melbourne and Adelaide on November last year, with Sydney down 0.72 per cent to $19.69m and Melbourne dropping by 1.79 per cent to $18.909m. Adelaide was down 9.95 per cent to $546m.

But ad spend was up in Brisbane and Perth, with Brisbane up 2.31 per cent to $10.239m and Perth 0.43 per cent to $9.2m.

By city in the first five months of the financial year Delloitte recorded:

  • Melbourne up by 4.88% to $92.356m
  • Perth up 4.07% to $41.775m
  • Sydney up by 2.7% to $93.824m
  • Brisbane up by 1.95% to $46.812m
  • Adelaide has fallen 1.92% to $26.944m

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