Radio ratings: Classic Rock hits new low in Sydney as WSFM moves up to number two

Classic Rock’s Sydney audience has fallen below that it inherited from predecessor Vega, according to the latest set of radio ratings.

According to the survey which covers June 27 to September 4, Classic Rock’s weekday share fell from 4.4% to 2.6%.  

At the point of the rebrand in March, Vega had 3.4% of the Sydney audience.

Classic Rock’s Sydney breakfast show fell from 3.3% to 1.9%.

However, a marketing campaign for Classic Rock only began halfway through July, midway through the ratings period.

In brighter news for DMG, its “I’m working for Merrick Dools & Ricki Lee” promotion did deliver a result. The breakfast show was up in Sydney from 6.3% to 7.2%. Nova itself was up from 6.8% to 7.2%.

However, the bad news for Nova was that WSFM had an even better set of ratings, with share up from 6.7% to 7.8%, taking it into second place ahead of Nova among the music stations.

But Austereo’s 2Day FM continues to dominate the music radio landscape, with its share up from 10% to 11.1%. The Kyle & Jackie O Breakfast Show was up from 10.5% to 12.6%.

Austereo CEO Guy Dobson told  Mumbrella: “They just keep on delivering.”

In drivetime, 2Day FM’s Hamish & Andy Show demonstrated why the network will miss them, with the station grabbing a 14.6% share of the 4-7pm audience.

Nova’s Ryan, Monty & Wippa show contnued its march in drivetime, up from 7.8% to 9.2%. The previous set of ratings had seen them jump up from 6.9%

Meanwhile, in talk radio, Alan Jones was back on the up, with his morning slot on 2GB increasing share from 15.9% to 18%.

2GB’s weekday share rose from 14.5% to 15.3%. Talk rival 2UE, which has recently brought in programming veterans to sharpen up its offering was down from 6.9% to 6.2%.


Source: Nielsen


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.