Radio Ratings: GfK time for a change

Today marks the first release of the radio ratings by audience measurement company after 66 years of measurement by Nielsen.

Joan Warner, the CEO of Commercial Radio Australia (CRA), told the Mumbrella Media Metrics Masterclass yesterday it was time for a change.

“There was a sense that radio wanted change,” she said in a panel discussion at Media Metrics yesterday. “If not the provider then the methodology.”