Radio ratings marks last survey from Nielsen

gfk_logoNielsenToday’s radio ratings mark the last survey from Nielsen in 66 years as the Australian radio industry transitions to Gfk to measure its audience from January 1.

Joan Warner, CEO of Commercial Radio Australia, said Nielsen has developed one of the most robust and reliable radio audience measurement systems in the world and the transition to Gfk should be a smooth one.

See today’s final ratings of 2013 for Sydney, Melbourne, Adelaide, Brisbane and Perth by clicking on these links.

At least 20 per cent of participants will be recruited for the new survey system online and they will participate by recording an online e-diary avilable through a variety of platforms for better access.

Gfk will also provide “instant updates” of the audience sample with the aim of recording accurate demographic quotas and will work with the industry to explore the use of various electronic devices to improve audience measurement.

A pilot trial of the Gfk system was conducted alongside Nielsen’s survey five this year and the first results will be released on March 11.

Warner said: “2014 promises to be an exciting year in the growth and evolution of the industry. There have been unprecedented changes across on-air teams around the country and a new audience measurement system commences after 66 years. Australian audiences are passionate about their radio and we look forward to a successful year.”


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