Radio ratings marks last survey from Nielsen

Today’s radio ratings mark the last survey from Nielsen in 66 years as the Australian radio industry transitions to Gfk to measure its audience from January 1.

Joan Warner, CEO of Commercial Radio Australia, said Nielsen has developed one of the most robust and reliable radio audience measurement systems in the world and the transition to Gfk should be a smooth one.

See today’s final ratings of 2013 for Sydney, Melbourne, Adelaide, Brisbane and Perth by clicking on these links.

At least 20 per cent of participants will be recruited for the new survey system online and they will participate by recording an online e-diary avilable through a variety of platforms for better access.