Radio ratings: Perth’s Mix 94.5 breaks survey record

Austereo’s Mix 94.5 has broken a record for the Australian radio industry after coming first in 87 consecutive surveys.  

It took the record from sister station B105 Brisbane.

Mix 94.5 has been number one in the Perth market since December 1999.

Austereo Perth GM Linda Waymans said: ““There are a number of factors contributing to Mix’s success but the big one is the fact that everyone on the Mix team has always been prepared to change and evolve to suit the listeners. Treating the listeners as number one is how we have stayed number one.”

In today’s ratings, Mix’s station share jumped. It’s weekday share rose from 15.2% to 16.9% while its seven day share rose from 15.3% to 16.4%.

Sister Austereo station 92.9 was close behind with a share of 14.3%.

Meanwhile, at breakfast, Mix 94.5’s long standing The Bunch – Fred Botica, Lisa Shaw and Paul Shepherd  – remained the number one Perth commercial station with a share of 14.8%, just behind ABC 720’s 16.4%.

Source: Nielsen

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics austereo B105 Mix 94.5 Perth radio ratings

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Comments: 2

John 14 Sep 10

It took the record from sister station B105 Adelaide????? do you mean SAFM adelaide or B105 Brisbane?

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mumbrella 15 Sep 10

My bad, John – now corrected.

Cheers,

Tim – Mumbrella

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