Sydney radio ratings: Hamish and Andy post minimal drive time boost as 2DayFM slips back
After a bounce in the last radio ratings 2DayFM saw its ratings fall back with star drive time duo Hamish Blake and Andy Lee making minimal gains and breakfast pairing Dan Debuf and Maz Compton posting another fall.
2Day, part of Southern Cross Austereo’s Hit Network, could only manage an audience share of 4 per cent, down 0.4 points on the previous survey and still bottom of the FM pile.
In their first full survey Hamish and Andy lifted just 0.3 points in Sydney to a 6.8 share, joint fifth in the drive slot behind Nova, Kiis FM, SmoothFM, ABC Triple J and tied with Triple M and WSFM.
Dan and Maz’s future on the breakfast show will be in more doubt after the pair dropped 0.8 points to 3.1 per cent share, bottom of the FM pile, as WSFM’s Brendan Jones and Amanda Keller maintained top spot with a share of 8.5 per cent ahead of Kiis FM’s Kyle Sandilands and Jackie ‘O’ Henderson who gained 0.5 points to a share of 8.3 per cent.
Nova’s Ryan Fitzgerald and Michael ‘Wippa’ Wipfli picked up 0.5 points to leapfrog Triple M’s Grill Team into third spot on a share of 6.8 per cent, with Triple M on 6.7 per cent.
SmoothFM held steady with a share of 8.2 per cent to maintain its spot at the top of the FM pile in Sydney for the second consecutive survey, while the Australian Radio Network’s Kiis picked up 0.3 points to a share of 7.5 per cent in second, and sister station WSFM dropped 0.3 points to joint third with Triple J, which rose by 0.3 points.
ABC 702 boosted its ratings by one point to become the second most listened to station in Sydney with an audience share of 8.9 per cent. But 2GB still dominates the airwaves with a 12.8 per cent share,down 0.4 points on the last survey.
While Alan Jones posted yet another survey as the breakfast king although his audience share dropped two points to 15.1 per cent, while ABC 702’s Robbie Buck managed to grab an extra 1.6 points to climb to 10.5 per cent share. Meanwhile the rise of 2UE under the Macquarie Radio Network banner continues with the network’s share rising to 5.1 per cent, and breakfast pair Garry Linel and John Stanley picking up 0.6 points to a share of 6 per cent.
In the battle for drive listeners 2GB’s Ben Fordham slipped to second behind the biggest riser in the survey ABC 702 which gained 2.5 points to 10.7 per cent, with 2GB on 10.1 per cent.
In FM Kate, Tim and Marty on Nova maintained top spot with a 9.5 per cent share, with Kiis FM’s Dave Hughes and Kate Langbroek making inroads with a 1 point hike to 8.3 per cent and WSFM’s offering dropping back to fourth alongside Hamish and Andy and Merrick Watts on Triple M.
Alex Hayes
Well, that revival was short lived. 2DayFM back at square one again.
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In Sydney JJJ is No.1 for the 18 – 24 and 25 – 39 year old demos.
702 is No.3 with the 40 – 54 year olds (behind WS and KIIS).
How are we meant to get our ads in the ears of these ABC listeners? Could someone shut down the ABC?
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@nick bartlett
It is probably why these ABC channels are so popular (no annoying adverts).
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What idiot buys audience on people 10+???
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I wonder why H&A makes such inroads in Brissy, Mel and Adelaide while in Sydney nothing. There’s not much of a demographic difference is there?
Their podcast is near top of itunes list without music and ads. I wonder if Sydney ads are worse than everywhere else for 2day.
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great results around the country – the Hit network number one for 18 to 39s.
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Well done JJJ – not just due to non commercial but great programming.
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2Day FM went back down because they play too much of the same oldskool songs when they do play them and sound almost identical to Kiis and Nova most of the time.
Two options for 2Day FM. Go to a totally Dance and Urban format.
Or increase the size of their oldskool playlist massively. Something like I98 FM in Wollongong does with 90s and new music.
Otherwise 2Day FM will keep lingering at the bottom of the FM ratings sounding the same as Kiis and Nova.
They need to provide a totally different choice for the FM market.
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Music isn’t going to make the difference Mark, the talent does. Its clear that Dan & Maz aren’t working so they need to go unfortunately.
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Triple J’s success is down to three factors:
– the right music
– the right talent (and relatively cheap talent at that)
– a good quality news service that does not use slang and hollywood gossip in its news reports.
JJJ – No.1 for 18 – 39 year olds in Sydney.
Now back to Dan and Maz, the same hits every day and a dumbed down news service on 2DayFM.
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