Sydney radio ratings: Hamish and Andy post minimal drive time boost as 2DayFM slips back
Total audience share Sydney survey 6. Source: GfK
After a bounce in the last radio ratings 2DayFM saw its ratings fall back with star drive time duo Hamish Blake and Andy Lee making minimal gains and breakfast pairing Dan Debuf and Maz Compton posting another fall.
2Day, part of Southern Cross Austereo’s Hit Network, could only manage an audience share of 4 per cent, down 0.4 points on the previous survey and still bottom of the FM pile.
In their first full survey Hamish and Andy lifted just 0.3 points in Sydney to a 6.8 share, joint fifth in the drive slot behind Nova, Kiis FM, SmoothFM, ABC Triple J and tied with Triple M and WSFM.
Well, that revival was short lived. 2DayFM back at square one again.
In Sydney JJJ is No.1 for the 18 – 24 and 25 – 39 year old demos.
702 is No.3 with the 40 – 54 year olds (behind WS and KIIS).
How are we meant to get our ads in the ears of these ABC listeners? Could someone shut down the ABC?
@nick bartlett
It is probably why these ABC channels are so popular (no annoying adverts).
What idiot buys audience on people 10+???
I wonder why H&A makes such inroads in Brissy, Mel and Adelaide while in Sydney nothing. There’s not much of a demographic difference is there?
Their podcast is near top of itunes list without music and ads. I wonder if Sydney ads are worse than everywhere else for 2day.
great results around the country – the Hit network number one for 18 to 39s.
Well done JJJ – not just due to non commercial but great programming.
2Day FM went back down because they play too much of the same oldskool songs when they do play them and sound almost identical to Kiis and Nova most of the time.
Two options for 2Day FM. Go to a totally Dance and Urban format.
Or increase the size of their oldskool playlist massively. Something like I98 FM in Wollongong does with 90s and new music.
Otherwise 2Day FM will keep lingering at the bottom of the FM ratings sounding the same as Kiis and Nova.
They need to provide a totally different choice for the FM market.
Music isn’t going to make the difference Mark, the talent does. Its clear that Dan & Maz aren’t working so they need to go unfortunately.
Triple J’s success is down to three factors:
– the right music
– the right talent (and relatively cheap talent at that)
– a good quality news service that does not use slang and hollywood gossip in its news reports.
JJJ – No.1 for 18 – 39 year olds in Sydney.
Now back to Dan and Maz, the same hits every day and a dumbed down news service on 2DayFM.